Sarah Mummah, Ph.D.
Sarah Mummah, Ph.D.
A leading thinker on behavior design and design thinking

Sarah has spent the last decade researching and designing proven strategies for behavior change.


At IDEO, Dr. Mummah leads design thinking processes to guide innovation and behavior design for products, systems, and services. 

She has advised Fortune 500 companies and startups including Google and Facebook and works across a range of industries including technology and health.

At Stanford University, she developed a framework to guide behavior design and built Vegethon, a mobile app to motivate healthier eating behaviors. Her work received international recognition and was proven effective in clinical trials.

Outside of IDEO, she is the Founder and Board President of DreamCatchers, an award-winning nonprofit organization she launched in 2008 to help low-income students thrive in school.

A Fulbright Scholar and two-time Gates Cambridge Scholar, Dr. Mummah holds three degrees from Stanford and Cambridge Universities, including a Ph.D. in Behavioral Science.