I've spent the last decade researching and designing strategies to change behavior for the better.
I'm a behavioral scientist, lecturer at Stanford University's Institute of Design (d.school), and former designer at the award-winning global innovation firm IDEO. I believe insights from behavioral science are key to innovation, and I speak to leaders and entrepreneurs about how we might use design thinking and behavioral science to drive innovation, growth, and positive impact in the world.
I've advised Fortune 500 companies and startups including Google and Facebook, and I lead workshops to guide teams of executives and innovators in applying design thinking and behavioral science methods to their own sticky challenges.
At Stanford, I teach Design for Healthy Behavior, a graduate-level course where I guide students in using design thinking and behavioral science methodologies to create innovative solutions for health behavior change. My teaching builds on my creative work at IDEO where I guided insights and strategy for products and services, and my research at Stanford where I developed the IDEAS framework for deepening design thinking with behavioral science.
I'm currently building a new startup, Evervine, to make truly healthy eating the most convenient option in our busy lives. I am also the founder of DreamCatchers, an award-winning nonprofit organization in Palo Alto to help low-income students thrive in school, and the creator of Vegethon, an app that received international recognition and was proven effective in clinical trials in increasing vegetable consumption.
I hold three degrees from Stanford and Cambridge Universities, including a Masters in Public Health and Ph.D. in Behavioral Science.
I'm currently building a startup, Evervine, to answer: "How might we make truly healthy eating the most convenient option in our busy lives?" We're harnessing the talents of chefs from Michelin-starred restaurants, sourcing organic ingredients from Bay Area farmers' markets, and preparing our meals in portable, sustainable glass jars.
I help groups apply design thinking and behavioral science approaches to create innovative solutions tailored to their own product, service, or organization, like in this Stanford Medicine X workshop. Together, we go through the stages of design thinking, engage in a brainstorming bootcamp, and apply a toolkit of behavioral strategies.
I help organizations apply tools and insights from behavioral economics and psychology to change behavior, facilitate habit adoption, drive customer acquisition, and increase user engagement. I teach these strategies in a Stanford d.school course and have advised startups and Fortune 500 companies including Google and Facebook.
I speak about the keys to designing for behavior change, how we might help others (and ourselves) adopt healthier habits, and a toolkit of behavioral strategies that can be applied to products, services, and organizations. In this interview with MarketWatch, I discuss how our mindset can improve our health.